About Us
Meet Bel - Founder of Aus Wild Clothing Co
Hey, Iβm Bel; the heart behind Aus Wild. I started this brand with a simple but stubborn belief: there had to be clothing tough enough to handle the bush, but good-looking enough to wear to the pub. After too many hikes in dodgy gear and countless shirts that couldnβt survive a weekend, I figured if no one else was making it, I would.
Aus Wild began as an idea scribbled in a notebook between adventures and has since grown into a community-driven brand rooted in resilience, purpose and grit. Itβs about clothing that reflects the real Australia; the people, the places, and the spirit we live by, and inspired by my cross country travels.
Welcome to Aus Wild!
Here at Aus Wild Clothing Co, we create the perfect range of clothing for our community; gear thatβs built to withstand the rugged Aussie terrain while keeping you looking sharp.
We strive to produce hard-wearing, durable clothing that wonβt fall apart after two days in the bush, but is stylish enough that you donβt look like youβve been stranded there for seven years.
Our clothing is designed for comfort and versatility, whether youβre kicking back at home, hiking your nearest mountain, reeling in the biggest catch of the day, or heading to the pub with your best mates.
Inspired by the Aussie Landscapes.
Born from a love of adventure and a frustration with clothing that couldnβt keep up, Aus Wild was created to provide gear that can handle the bush, the beach, and everything in between. Our designs reflect the resilience and spirit of those who call Australia home, inspired by the untamed beauty of the land and the hardworking people who live in it.
Committed to Sustainability.
We believe in quality that lasts; not fast fashion that falls apart. Our clothing is made with durable materials to reduce waste, and weβre always looking for ways to minimize our environmental impact. Protecting our wild Aussie terrain matters, and weβre committed to doing our part.
Giving Back to Our Community!
We donβt just donate; we show up. Whether itβs sponsoring local events, supporting small businesses, or lending a hand in community initiatives, weβre here for the people who make Australia great.
Weβve proudly contributed to various fundraisers and initiatives, including:
- $3,000+Β donated to the McGrath Foundation for Breast Cancer Research through our Check Ya Tit Caps
- $2,000+Β donated to the Prostate Cancer Foundation of Australia through our Check Ya Prostate Caps
- $1,500+Β raised for Beyond Blue, Lifeline, Headspace Australia and Dollyβs Dream
- $1,000+Β donated to the Royal Childrenβs Hospital through the Good Friday Appeal
- $750+Β contributed to drought relief and hay runners supporting outback communities
- $3,000+Β in support of girlsβ off-roading crews, outdoor youth programs and bush conservation
- Over $15,000 worth of goods donated to the Zahra Foundation for supporting women impacted by domestic abuse
- Sponsorship of local sporting clubs with event prizes and weekly best-on vouchers for young athletes
Clubs weβre proud to back include:
β’ Celtics Basketball Club β’ Congupna FNC β’ Shepparton Swans Youth Girls Football β’ Shepparton Eagles Rugby Club β’ Norwood Football Netball Club β’ Myrniong Primary School
At Aus Wild, we believe in quality clothing, strong community, and giving back; because supporting each other is what being Aussie is all about.
We can't wait for you to become a part of the Aus Wild family and share your adventures with us, rocking your AWCC gear while you live life to the fullest.
β Bel x
